Instead of offering a Black Friday discount, the certified B corp is planting 10 trees for every pair of sneakers purchased through Cyber Monday. Typically, the brand only plants two trees in the Brazilian rain forest for every pair of shoes sold. However, the increased donation is part of the brand’s effort to promote conscious holiday shopping this weekend. What’s more, the classic designs are extremely comfortable. Our executive editor Hannah Margaret Allen swears by the Oca Low Sneakers, which she previously deemed her “No. 1 pick for every day.” Per Allen, the low-profile kicks are equal parts trendy and comfortable with just the right amount of arch support. What’s more, the lightweight shoe actually stayed clean throughout two months of consistent summer wear.
