“Breast massage can potentially improve circulation, relieve pain and swelling, reduce tension and stress, and aid with breastfeeding,” says licensed massage therapist Ben Brown, LMT. “Plus, self-massage can center your mind, care for your body, and bring an overall sense of well-being.” When it comes to modern Western culture, massaging the girls isn’t exactly the most popular service on the spa menu. So if you’re looking to book a professional service, visit an ayurveda-focused spa or call your local spa about available options. A study with new moms found that breast massages not only helped reduce pain while feeding but also reduced the amount of sodium in the participants’ milk, too. Breast massages in the first-year postpartum may also improve the quality of breast milk, according to another study. And, in general, this type of massage has been known to help clear any blockages or plugs in the milk ducts. Once you’ve got your warm oil on hand, you’ll want to find a location that is free of distractions. It is important to choose somewhere you feel very comfortable; otherwise, the self-love and pampering aspect of the massage are lost. You can opt for your bed, the floor, or even a bath or shower. “If you’re not happy, it won’t feel good, and that’s critical,” says Brown. “Make sure you find a position and situation that work best for your body.” To perform the massage, Brown suggests these steps: If you feel any pain during the massage or are concerned about any negative side effects, it’s always best to consult with your doctor. But overall, the entire experience should be relaxing and pleasant. As far as the frequency of the massage, it’s truly up to you. Bernier says that traditional ayurvedic practice suggests doing it daily, but she believes once a week is more realistic for today’s culture. And hey, if you find yourself doing it two to three times a week, kudos to you.