Magick has, generally speaking, always been associated with women and witches, and love magick specifically includes anything from literal spells, to things like potions, rituals, dolls, and so on. Today, as more people open up to the potential of magick, novice witches are keen to try their hand at beginner spells and rituals. And just as an FYI, “magick” with a “k” serves to create a distinction from stage magic, or illusion. It was first coined by Aleister Crowley, who created the Thelema religion and led the spiritual practice that would become Wicca. How you spell it is really up to your preference. As Gabriela Herstik, author of Inner Witch and Bewitching the Elements, explains to mbg, “I think the most powerful love spell there is—instead of just casting a spell—is embodying the energy of love, becoming love, and acting as a magnet for that. And figuring out what it means for you to romance yourself, what it means for you to have a relationship with love internally before you move to having that externally.” “In days of old, people used wax to seal letters,” she explains. “This spell harkens back to that lovely tradition. It also taps the visual magick of Norse runes to express your intention.” Here’s how to do it.